5 Words: Important. Useful. Lifeblood. Indispensable. Omniscient.

5 Words: Important. Useful. Lifeblood. Indispensable. Omniscient.

The 5 Questions asked to Paul Cappelli, CEO/Founder, The Ad Store, Inc. in New York City :

1. What 5 words would you use to describe your first job? Important. Useful. Lifeblood. Indispensable. Omniscient.

2. What 5 words would you use to describe your current job? Frustrating. Ass-kissing. Groveling. Impatient. Dumbed-down. (I own an ad agency.)

3. Do you like the ad business better now or when you started? When I started.

4. What change has impacted your job on a day-to-day basis since you started your career? Today, everyone is an advertising and marketing expert. And if they’re not, their spouses and kids are.

5. If you could give 5 words of advice for someone just starting out in the advertising business what would they be? Be smart, quick, resilient, heart-strong and laugh.

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5 Words: Thirtysomething. Gourmet takeout. Late nights.

5 Words: Thirtysomething. Gourmet takeout. Late nights.

The 5 Questions asked to a Editor/Filmmaker in New York City :

1. What 5 words would you use to describe your first job? Thirtysomething. Gourmet takeout. Late nights.

2. What 5 words would you use to describe your current job? Erratic. Fulfilling. Chaotic. Unstable. Exciting.

3. Do you like the ad business better now or when you first started? Now. Love how social media is changing the game and how traditional methods of distribution are breaking down.

4. What change has impacted your job on a day-to-day basis since you started your career? Non-linear editing; Inexpensive HD cameras, the world wide web – Basically, the entire digital revolution!

5. If you could give 5 words of advice for someone just starting out in the advertising business what would they be? Fight. Fail. Persevere. Believe. Passion.

Mr. Tom Donahue: When I began, I was editing on a KEM flatbed with big reels of film and ACTUAL bins of hanging selects! Within about six months, the Avid was introduced. Crew Cuts (where I worked at the time) embraced it readily. I was forced to learn how to use a mouse for the first time. Trepidation at first but am not sure I would have continued editing without it.

Good thing he did, Films include:

Guest of Cindy Sherman

Currently filming “Casting by…”

Other work:

http://www.imdb.com/name/nm0231999/

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5 Words About Advertising: Read Hey Whipple, Squeeze This.

5 Words About Advertising: Read Hey Whipple, Squeeze This.

The 5 Questions asked to Doug Crozier, Senior Art Director at DJO Global in San Diego.

1. What 5 words would you use to describe your first job? Challenging, exciting, fun, rewarding, frustrating.

2. What 5 words would you use to describe your current job? Challenging, frustrating, tedious, enjoyable, unstable.

3. Do you like the ad business better now or when you first started? The early years were absolutely the best.

4. What change has impacted your job on a day-to-day basis since you started your career? Technology & changing media.

5. If you could give 5 words of advice for someone just starting out in the advertising business what would they be? Read Hey Whipple, Squeeze This.

Click here to email your 5 Words

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